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About

I take apart paragraphs for a living.

I love playing with writing. Some people take apart their toasters to see how they work; I take apart paragraphs. I strip them down, figure out what powers them, and trim the excess. What’s left is copy that is minimal but potent. When I do my job right, your audience won’t even notice the writing. They’ll be too busy taking in what you’re actually saying.

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